Kramerville brings Johannesburg’s leading interiors, furniture and finish specialists into one well-connected district. At 216 Kramer Road, WOMAG offers architects, interior designers, contractors and homeowners a dedicated space to explore surfaces as part of the wider design conversation.
The showroom presents porcelain and ceramic tiles, natural stone slabs, porcelain slabs, engineered quartz, mosaics and large-format surfaces. Clients can compare materials, finishes and formats, then draw on the team’s product knowledge to refine a specification for the space and the way it will be used.
The setting is especially useful for projects where several decisions need to work together. A kitchen surface has to sit comfortably with the joinery and flooring. A bathroom tile needs the right visual character, finish and application suitability. A feature surface should add presence without pulling the room out of balance. Bringing those references into one conversation makes the choices more deliberate.
Why the category has changed
The wood-look porcelain produced by the leading Italian and Spanish manufacturers today is closer to architectural surface design than to tile imitation. Advancements in digital printing have made it possible to produce planks with tonal depth, natural grain variation and surface texture that read convincingly underfoot and under changing light. The repetition that once gave wood-look tiles away has been largely engineered out by serious producers.
This matters because wood-look porcelain is usually selected for large surfaces. A single tile can look convincing in isolation, but the real test is how the range behaves across a full floor, a bathroom wall, a kitchen, a terrace or an open-plan living area. Better ranges include multiple faces, varied grain patterns and more nuanced colour movement, which allows the surface to feel natural rather than mechanically repeated.
Formats have also matured. The long, narrow plank, often around 1200mm by 200mm, has become popular for good reason. It mirrors the proportions of real timber boards and allows the floor to read as a continuous, considered surface rather than a tiled one. Larger formats such as 1200mm by 600mm, and chevron-cut planks, have opened up new ways of using the category, particularly in feature areas where the pattern itself becomes part of the architecture.
All of this means wood-look porcelain is no longer competing with engineered timber as a lesser version of it. It is offering something different, with its own design logic and its own strengths.
A considered setting for surface selection
WOMAG has worked with natural stone and premium surfaces in South Africa for more than three decades. The Kramerville showroom brings that experience to Johannesburg in a setting designed for considered comparison rather than hurried browsing.
Materials respond differently to scale and light. Stone reveals movement across a full slab. A tile finish can feel quieter, warmer or more reflective once it is placed alongside cabinetry, flooring and paint. Seeing those relationships together helps turn an initial preference into a more resolved choice.
This is where WOMAG’s depth of material knowledge becomes useful. Rather than treating each product as an isolated finish, the team can help clients consider how colour, format, texture and practical requirements affect the wider interior. The advice remains grounded in the selected product and the demands of the project.
The showroom is just off Marlboro Drive and minutes from the M1, with parking at the door. Clients are welcome to bring plans, mood boards and material references to guide the conversation.
Explore the WOMAG collection
Porcelain and ceramic tiles
Explore porcelain and ceramic tiles for floors, walls, bathrooms, kitchens, living areas and selected outdoor applications. The collection includes different formats and finishes across contemporary, marble-look, concrete-look, stone-look and wood-look designs.
The team can advise on factors such as format, finish, grout approach, slip rating and intended application. Product suitability should always be confirmed for the specific space.
Format has a strong influence on the finished room. Larger tiles can create a quieter field with fewer grout lines, while smaller formats introduce more rhythm and detail. Finish changes the surface again: matt, polished, textured and lappato options each respond differently to light and use. Comparing these details in context helps narrow a broad category into a confident shortlist.
Natural stone slabs
Marble, granite, onyx, travertine and quartzite each carry natural variation. Across a full slab, veining, tone and movement become part of the composition rather than a detail on a sample.
Viewing natural stone at scale allows clients and design professionals to assess how the material might read across an island, vanity, fireplace surround, feature wall or commercial surface. It also makes it easier to identify quieter and more expressive areas within the slab before placing an order.
The decision also extends beyond appearance. Different stones vary in porosity, maintenance requirements and suitability for particular applications. The Kramerville team can explain those characteristics and help clients identify questions that should be resolved with the professionals responsible for fabrication and installation.
Engineered quartz
Engineered quartz offers a more consistent surface with strong everyday practicality, making it a popular consideration for kitchens, vanities and work surfaces.
At Kramerville, clients can compare colours, patterns and finishes while discussing the intended application, material thickness and broader design context. WOMAG Johannesburg supplies the selected material; fabrication and installation must be arranged separately.
For clients weighing natural stone against engineered quartz, the showroom provides a clear basis for comparison. Natural stone offers individual movement and variation, while engineered quartz gives greater visual consistency. Neither is the automatic answer for every project. The right choice depends on the desired character, practical expectations and confirmed technical specification.
Porcelain slabs, mosaics and large-format surfaces
Large-format porcelain can create calm, continuous surfaces across floors, walls and feature applications. Mosaics introduce a finer layer of pattern and texture in focused areas such as splashbacks, niches and shower zones.
Viewing these formats together helps establish proportion and balance. The aim is to choose a surface that belongs in the scheme, rather than one that competes with it.
Large-format surfaces also require careful planning around room dimensions, access and the intended layout. Mosaics bring their own questions around pattern density, grout colour and placement. The team can help clients understand these considerations at the selection stage so the final specification is clear when it moves to the appointed project professionals.
Guidance for your project
The Kramerville team supports homeowners and industry professionals with product knowledge and specification guidance. Depending on the project, the conversation may cover material characteristics, finishes, appropriate applications, maintenance considerations and compatibility with the wider palette.
Architects and interior designers can review surfaces against drawings and samples. Contractors can confirm product and application requirements. Homeowners can compare options with a clearer understanding of how each material will look and perform.
Useful specification conversations often include where the surface will be used, the amount of foot traffic or daily wear it will receive, the preferred maintenance level and how it relates to surrounding materials. For wet areas and outdoor applications, the selected product’s technical information should guide the final decision.
Kramerville is a supply-only showroom. WOMAG Johannesburg does not provide fabrication or installation from this location. WOMAG Kramerville is a supply-only showroom. Our team can assist with material selection, specification and ordering, while fabrication and installation are arranged separately.
Plan your visit
Address: 216 Kramer Road, Kramerville Corner, Kramerville, Sandton, Johannesburg, 2090
Telephone: +27 (0)11 467 6272
Email: [email protected]
Trading hours: Monday to Friday, 08:30 to 17:00. Saturday, 08:30 to 13:00. Closed on Sundays and public holidays.
Walk-ins are welcome. If you would like to review plans, compare several materials or discuss a detailed specification, booking ahead gives the team time to prepare for the conversation.
Bring any relevant plans, layouts, cabinetry samples, flooring references or mood boards. The more context available, the more focused the selection process can be.
Visit WOMAG Kramerville
Explore premium tiles, natural stone slabs, porcelain slabs, engineered quartz and mosaics at WOMAG Kramerville. Compare materials in person and speak to the team about the surfaces best suited to your project.
A category worth taking seriously
Wood-look porcelain has moved past the point where it needs to justify itself. The category has matured. The technology has caught up with the design ambition. The best ranges available today are not imitating timber so much as reinterpreting it in a more practical, more architectural form.
For many South African homes, particularly those with open-plan living, indoor-outdoor flow, family-paced routines, bathrooms that need warmth, or kitchens that need durability, wood-look porcelain tiles are one of the most considered floor and wall decisions a project can make.
FAQ Block
Where is the WOMAG Kramerville showroom?
WOMAG Kramerville is at 216 Kramer Road, Kramerville Corner, Sandton, Johannesburg, 2090. The showroom is just off Marlboro Drive and close to the M1 highway.
What are the showroom’s trading hours?
The showroom is open Monday to Friday from 08:30 to 17:00 and Saturday from 08:30 to 13:00. It is closed on Sundays and public holidays.
What surfaces can I view at WOMAG Kramerville?
The showroom presents porcelain and ceramic tiles, natural stone slabs, porcelain slabs, engineered quartz, mosaics and large-format surfaces for residential and commercial specifications.
Can I view natural stone slabs at the showroom?
Yes. Viewing stone at scale helps clients assess veining, tonal movement and the overall character of a slab before ordering.
Can the team help with a kitchen countertop specification?
Yes. The team can help clients compare natural stone and engineered quartz, understand the available finishes and consider how the selected material relates to the kitchen design and intended application.
Does WOMAG Kramerville offer fabrication or installation?
No. WOMAG Johannesburg is supply only. The Kramerville team provides product knowledge, selection support and specification guidance, but fabrication and installation must be arranged separately.
Do I need to book before visiting?
Walk-ins are welcome. Booking ahead is recommended for detailed specification conversations involving plans, samples or several material selections.
Who does the showroom work with?
WOMAG Kramerville supports homeowners, architects, interior designers, contractors and other project professionals working on residential and commercial interiors across Johannesburg and Gauteng.
Visit WOMAG Kramerville at 216 Kramer Road, Sandton, to explore premium tiles, natural stone and engineered surfaces. Bring your plans or material references and speak to the team about selecting and ordering the right surface for your project.
